Rapido launches Help-For-Helmet-Heroes

Kolkata, Jun 27 (FN Representative) Post announcing the commencement of vaccination drives for its Captains last month, Rapido, India’s Largest Bike Taxi Platform, today announced the launch of #HelpForHelmetHeroes Program. Considered as one of the most comprehensive care program in the country, its main aim is to safeguard the physical, mental and economic health of over 1.5 million registered Captains and their family members from the impact of the pandemic.

The program is live PAN India where Rapido is present. It covers a host of initiatives like financial support, medicines and insurance cover, vehicle provision and maintenance aid, etc. that will give the Captains a chance to be more worry-free while operating on roads as well as keep them safe, as the country moves towards unlocking. On the launch of the #HelpForHelmetHeroes Program, Aravind Sanka, Co-Founder, Rapido, said, “We believe our Captains are our biggest assets and protecting them from the challenges they face on road, is paramount to us. We are proud of the efforts that the Captains have put in throughout this pandemic for the safety of others, as true Helmet Heroes. We believe this program will help them protect themselves from any health risks and keep them safe, while also taking care of certain operational and maintenance costs to free them from worrying about the pandemic impact on their earnings. This is just the start of the journey where we continue to work towards doing better for them every day.”

Understanding the importance of awareness through open communication, Rapido is leveraging their social media channels and other communication channels like Whatsapp, Mail, SMS, videos, etc. to further raise the awareness of the program and its benefits among its Captain community. The company recently took a bold stance in a responsible marketing campaign, #ZarooriHaiKya?, asking its 15Mn registered customers to rethink and not book that ride that’s not important, to not ask a friend to deliver a frivolous item, to not call home services guys to fix a thing that users do not need at the moment, and order a delivery of an unnecessary item, thereby saving someone’s life, once the unlock takes effect.