New Delhi, Aug 20 (Representative) Sonos is partnering with Liverpool FC to heighten football’s sonic experience at Anﬁeld – the team’s home stadium – and for fans around the world. With a passion for powering life-changing sound, the brand is delivering products and audio content that will supercharge the game and intimately connect fans to the rhythms of the sport – and team – they love. This marks Sonos’ ﬁrst-ever sports team partnership as the brand seeks to deliver experiences that make listening simpler and more joyful, inside and outside the home. “Sound has always been an essential part of sports – it breathes energy into every game, whether it’s the music players listen to while getting hyped for a match, the vibrating chants from fans in the stands, or recreating a stadium experience at home,” said Pete Pedersen, VP of Marketing, Sonos.
“We sought a team – and fanbase – that shares our passion for sound. Thanks to the electric atmosphere at Anﬁeld and the city’s deep heritage in music, Liverpool FC became the perfect match.” As part of its multi-year partnership, Sonos will be creating immersive sound experiences within the stadium, focusing on internal lounges and player areas, as well as the AXA Training Centre, the club’s training base. We’re really looking forward to working with Sonos to connect our supporters around the world to the sound of Anﬁeld.”