Due to the advancements in technology, most businesses are investing in digital marketing. Thus there is an expanding scope for a career. To have a successful career in digital marketing, one can opt for a digital marketing course from Imarticus Learning. The institute’s PGDM is a stepping stone to success.
Build a Digital Marketing Strategy in 10 Steps
As a part of digital marketing training, one must learn to create a digital marketing strategy. Following is a step-by-step guide to creating a plan to ensure business growth and customer satisfaction.
Step 1: Build a Buyer Persona
A buyer or a customer persona is the target audience or the potential customer. At the start of any digital marketing strategy, one must determine the buyer persona, and it will help the team understand what the target audience wants.
Step 2: Set Achievable Goals
Once the target audience has been determined, the digital marketing team needs to set specific goals that the strategy will help achieve. These goals should ideally be short-term, but some can be long-term as well.
Step 3: Create Relatable Content
Companies need to create content related to the services or products. The content will help potential clients understand the product and provide all information necessary. If the content is relatable, one is more likely to buy the product.
Step 4: Choose the Right Digital Marketing Channels
As a part of the digital marketing strategy, one must decide which communication channels will benefit the business. Nowadays, most companies rely on social media advertisements, blog and video content, and website content.
Step 5: Introduce Marketing Automation
One can automate several aspects of digital marketing to reduce time and error. Businesses should invest in automating digital marketing processes like lead generation, email marketing, and content marketing.
Step 6: Improve Mobile Experience Through App Optimisation
Nowadays, most people rely on their mobile phones. Therefore the business should have an app to sell products or services. This app needs to be optimised to work for Android and iOS users.
Step 7: Improve Customer Interaction
The digital marketing team should review and, if necessary, introduce methods by which customers can communicate with the business. One can set up a company email address, live chat, 24/7 helpline, or any other channels through which customers can interact with the staff.
Step 8: Invest in Proper Technology
Digital marketing needs the right tools. A company should invest in the latest software so that the digital marketing process is updated and responsive. One should also use digital trackers and monitoring tools to ensure the process is impactful.
Step 9: Ensure Unique Propositions
A business in a relatively big industry needs to have unique propositions to reach potential customers. Therefore, before implementing a digital marketing strategy, one must ensure that the business has unique selling propositions that will set it apart.
Step 10: Monitor all Business Processes
Once the digital marketing team has implemented a strategy, it is essential to monitor every business process. It will reveal the areas which have room to grow and require modifications.
How to Launch a Career in Digital Marketing?
Those interested in a career in marketing can learn digital marketing from Imarticus Learning. Imarticus Learning offers a PG Program in Digital Marketing for freshers. Students receive hands-on experience in social media marketing, content marketing, email marketing, analytics, media planning and buying, and performance monitoring. Case studies are organised with brands like Hindustan Unilever, Tata Motors, Cadbury, and 120 Media Collective to understand how the industry functions. Students can interact with experts and discuss their views on different digital marketing approaches. Imarticus Learning provides placements for students who enrol in the PGP in Digital Marketing. Students are trained to excel in interviews and get placed with the best companies in the industry.