Firefox Firestorm 2021 cycling challenge goes virtual

Firefox FIRESTORM is back! Firefox, the company that was the first to launch high-performance bikes in India, now brings to you the first VIRTUAL and overall 6th edition of FIRESTORM – a ride challenge that will test your skills, endurance & mental strength over a period of 6 weeks. Each week will challenge you in different ways, depending on how you identify the rider in you. Are you a budding cycling enthusiast? An explorer? Perhaps a discoverer to venture into unchartered territories? We have you covered.

Premium bicycle brand Firefox bikes (A Hero Cycles Group company) draws more than 2500 participants for the 6th edition of Firefox Firestorm 2021 – the first ever virtual edition. Spanning over a period of 6 weeks (1st Jan – 12th Feb), Firefox Firestorm is a mecca for budding cycling enthusiasts. Every week, it challenges zealous bikers in different ways to test their skills, endurance, mental strength, and will-power.

Firefox Firestorm 2021, which kicked off on 1st January 2021 is the first event of its kind within the industry. Enabling riders of all skill levels to hit the trail, the virtual edition adds a thrill to the activity in a way that is more attuned to the new normal. The challenge is intended for individuals to feel part of a strong growing cycling culture- all striving to stay fit and progress to a healthier regime. The virtual edition of Firefox Firestorm encourages riders to stay active and enjoy time on their bike while practicing social distancing.

Speaking on the phenomenal response, Sukanta Das, CEO, Firefox Bikes said, “In the modern world, fitness and health are the leading New Year Resolutions. It is heartening to see such a big wave of riders embracing Firefox Firestorm 2021 to pedal their way to a healthier lifestyle as a new year commences. Cycling is a great way to stay fit and has clearly become an integral part of our lifestyle. More people are riding bikes today than ever before, and this culture is only set to flourish.” “From roadies to mountain bikers, seasoned riders to family groups, cyclists from across the country have joined the Firestorm 2021 wagon to celebrate the cycle and the joy of riding. We at Firefox are passionate about getting people out and active, with our challenge spanning over 45 days,” he added.

As pioneers of premium biking segment in India, Firefox Bikes continues to fuel the passion of Firestormers to discover their skill to thrill with Firefox Firestorm 2021 virtual edition. Upon successful completion of the three stages, the rider gets a Firefox Jersey, digital certificate and a Firestorm medal. The mega winners will get a chance to win Firefox Tsurugi worth INR 1.1 lakh. In 2015, Hero Cycles acquired Firefox Bikes to cement its position in the fast-growing premium bicycling segment in India. Hero Cycles is a part of the HMC Group and covers a market share of nearly 43%. The company has a network of over 250 suppliers and 2800 dealerships in India and exports to various countries. Hero Cycles Limited is the largest integrated bicycle manufacturer in the world.

About Firefox Bikes & HMC Group
Established in 2004, Firefox Bikes, a Hero Cycles group company is India’s leading bicycle brand, offering an exclusive & expansive range of premium bikes & accessories. The brand offers premium quality, trendy mountain bikes, city bikes (or hybrid bikes), road bikes, women’s bikes, kids’ and junior bikes, and also electric bicycles. Firefox Bikes has 500+ stores across India, including all major cities like Delhi, Mumbai, Bengaluru, Guwahati, Bhopal, Chennai, Jodhpur, Pune, and many more. Hero Cycles is a part of the HMC Group with a $ 1.2 bn asset base and over 10,000 people across the globe. A leader in both the standard and premium segments in India, Here Cycles covers an overall market share of nearly 43 percent. Incorporated in 1956, Hero Cycles Limited is the largest integrated bicycle manufacturer in the world. The company has a manufacturing capacity of 6 million bicycles per year, a highly integrated network of plants located in Ludhiana (Punjab), Ghaziabad (UP), and Bihta (Bihar) and a state of the art manufacturing facility in Sri Lanka as well. The HMC Group also includes auto parts manufacturing companies Hero Motors Ltd, ZF Hero Chassis Systems Pvt. Ltd, and Munjal Kiriu Industries Pvt. Ltd; hospitality arm Munjal Hospitality and luxury home décor products company Oma Living.