New Delhi, Aug 20 (FN Agency) Entertainment network Viacom18 on Friday said it has acquired the broadcast and digital rights for Italian Serie A for the Indian sub-continent region for the next 3 seasons. The latest edition of Italian Serie A will kick off on Saturday and matches will be available live across Voot, Viacom18’s TV channels and Jio. “One of the core propositions of our network is the promise of variety in content. Sports is a whitespace that we have been consciously experimenting with for some time now,” said Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures.
Rakshit noted that Italian Serie A is one of the most exciting and competitive leagues in Europe. The Italian Serie A has been voted as the World’s Best Nation League in 2020 by the International Federation of Football History and Statistics. Top four teams from the league will qualify for the group stages of the Champions League, while the fifth ranked team will qualify for the Europa League group stage. Ferzad Palia, Head – SVOD and International Business, Viacom18 Digital Ventures elaborated, “The league enjoys great affinity with football lovers in India.