Kolkata, Nov 24 (Representative)- Livinguard AG, the globally renowned hygiene brand has partnered with legendary cricketer, former Captain of the Indian Cricket Team and current President of the Board of Control for Cricket in India (BCCI), Sourav Ganguly to be its brand ambassador for masks and gloves. As a leader and role model in the world of cricket and beyond, Sourav Ganguly exemplifies the ethos of the Livinguard brand – to prioritize the protection of people and the planet. Livinguard’s revolutionary products have the ability to provide the ultimate protection and are available in three variants, the Street, Pro and Ultra, the masks are reusable for up to 6 months. The limited edition Sourav Ganguly masks treated with the Livinguard technology have been proven to destroy >99.9% of bacteria and viruses, including SARS-CoV-2, the virus that causes COVID-19. Together, this association aims to create awareness around this unparalleled protection provided by Livinguard treated products and its value towards protecting the environment.
India’s beloved “Dada” has always led by example, both on and off the field – by partnering with Livinguard, he has showcased this once again. By choosing the ultimate protection as he navigates this “new normal,” Sourav Ganguly paves the way for others to follow suit. This association with Livinguard AG reinforces “Dada’s” commitment towards the safety and wellbeing of the entire country. Livinguard AG is headquartered in Switzerland, with operations in India, as well as Germany, USA, Singapore, Japan, and South Africa. The announcement of Sourav Ganguly’s association took place through a virtual press conference in the presence of Sourav Ganguly, Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, Victoria Banaszak, Senior Vice President, Marketing, Livinguard AG and Ankit Mital, Director & Senior Vice President (Sales) at Livinguard, Asia. Through this association, Livinguard will also be launching a limited edition autographed Sourav Ganguly Street mask.
Commenting on his association with Livinguard AG, Sourav Ganguly, stated, “I am delighted to start the innings with Livinguard. Facemasks and gloves have become an extension of our daily attire. While doing my research on the right personal protection measures, I found that most face masks and gloves were either only preventive in nature or single-use. Livinguard face masks and gloves on the other hand, are not only preventive, but also protective. Livinguard technology has been proven to destroy 99.9% bacteria and viruses, including SARS-CoV-2, the virus that causes COVID-19.” “Furthermore, they are reusable and washable up to 6 months, effectively replacing 210 single-use masks. This made my choice clear – Livinguard masks and gloves provide the ultimate protection to the user, safely and sustainably. At a time where we need to wear the right masks and gloves to protect ourselves during this “new normal”, we must also remain conscious of the impact it has on our planet. My ethics completely match with Livinguard’s vision and purpose. It is an honour to associate with a brand whose top priority is the safety and wellbeing not just of people but also the planet,”Ganguly added.