IFFCO enters into strategic partnership with Marut Drones

Hyderabad, May 9 (FN Agency) Indian Farmers Fertilizer Cooperative Limited (IFFCO) has entered into a strategic partnership with Marut Drones to undertake drone spray operations across an extensive area spanning up to 5 lakh acres farm land in Andhra Pradesh and Telangana. This collaboration marks a pivotal step towards enhancing agricultural productivity and efficiency in the both Telugu states of AP and Telangana, Hyderabad base drone technology manufacturer said in a release here on Thursday. Under the agreement, Marut Drones will be employing state-of-the-art drone technology to administer a range of agricultural inputs developed by IFFCO Agri-products.

This initiative aims to optimize crop yields while minimizing environmental impact, ultimately contributing to sustainable agricultural practices. One of the key highlights of this tie-up is the creation of demand for rural entrepreneurs who have already invested in drone technology.By providing drones as a service (DAAS) for farmers, this collaboration empowers local communities and fosters self-employment opportunities. Additionally, individuals keen on acquiring agricultural drones can avail themselves of government subsidies, facilitating their participation in the initiative and enabling them to offer drone services to farmers on a pay-per-acre basis.

Furthermore, drone owners and service providers can enroll with Marut to receive incentives for spraying IFFCO products on every acre.Commenting on the partnership, Co-founder and CEO of Marut Drones Prem Kumar said “This collaboration signifies a paradigm shift in farming practices, allowing farmers to minimize direct contact with pesticides, thereby safeguarding their health. Furthermore, the utilization of drones addresses labour shortages by completing tasks in a fraction of the time it would take manually, significantly enhancing operational efficiency.”