Ferrero Rocher ropes in Hrithik for its ‘Golden Diwali’ campaign

New Delhi, Oct 6 (Agency) Ferrero Rocher has released a video ad for their digital campaign featuring Bollywood superstar Hrithik Roshan for the upcoming Diwali digital campaign. “To further strengthen their brand recall amongst the consumers, this ad will be promoting Ferrero Rocher across the digital space as part of the brand’s #GoldenDiwali campaign. The ethos of the brand resonates with the golden festival of Diwali as the campaign aims to establish Ferrero Rocher as the perfect choice for consumers to gift a Golden Diwali to their precious ones,” the brand said in a statement on Thursday.” The Diwali campaign aims to fortify the positioning of Ferrero Rocher as a premium brand and establish the proposition of how Ferrero Rocher is “Precious like the people we love”. The joy of being with your family and friends, being together, a moment of delight, even by yourself – such moments deserve to be celebrated with something very special, because a precious moment becomes even more unique if enjoyed with a Ferrero Rocher speciality,” it said.

“The Digital Film opens with Hrithik reminiscing about his past Diwalis with his Family. He is sitting inside his house which is decked up with Diwali decorations. He talks about how his family needs everything to be festive and decorative to keep up with the new cultural festivities that crop up every year. However, one thing that remains constant for each Diwali is his family’s love for Rocher – The Roshan’s love for Rocher’. He is then seen indulging in the delectable taste of presence of hazelnuts in Ferrero Rocher and ends by wishing everyone an elegant and #GoldenDiwali with Ferrero Rocher,” the release further added.Commenting on the occasion, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, “Ever since we have introduced Ferrero Rocher, a lovingly crafted chocolate speciality in India, it has witnessed an exponential growth by offering consumers an indulgent experience through high quality ingredients. We believe that our digital campaign featuring Hrithik Roshan will help in leveraging the premium imagery that Hrithik Roshan carries and further strengthening our positioning of a premium brand which revolves around style and elegance.”