Mahindra supports farmers with M-Protect Covid plan; applicable on Mahindra tractors purchase in May

Hyderabad, May 16 (FN Agency) Mahindra & Mahindra’s (M&M) Farm Equipment Sector, a part of the USD 19.4 billion Mahindra Group, on Sunday announced that it has rolled out ‘M–Protect Covid Plan’, a new customer centric initiative committed to support Indian farmers in these testing times. Aiming to safeguard new Mahindra tractor customers and their families against the eventuality of contracting COVID-19, M-Protect Covid Plan provides Covid Health Insurance of INR 1 lakh and pre-approved emergency financial support to farmers,’ the company said in a release.

Applicable on Mahindr’s entire range of Tractors purchased in May, 2021, Under this Plan, Mahindra will provide customers – A health cover of INR 1 lakh through a unique COVID Mediclaim policy to cover the customer in case they contract COVID-19 with home quarantine benefits. Financial support by providing pre-approved loans to support medical expenses incurred during COVID-19 treatment, it said. Insuring a customers’ loan under ‘Mahindra Loan Suraksha’ in case of loss of life. Commenting on the development, M & M President (Farm equipment sector) Hemant Sikka –said “we have taken a series of initiatives to help our customers most in need to overcome the challenges related to COVID. Our new Covid-19 Plan’ is a new initiative in that direction targeted at farmers, as we stand by them to drive positive change even in these tough times. With M-Protect we are privileged to serve and support them to reduce the impact of a COVID related eventuality.

M & M Chief Executive Officer (Farm Division) Shubhabrata Saha said, “May and June are important months for the livelihood of the farming community and COVID-19 has brought in several challenges. Through our new M-Protect we will offer health, financial and insurance-related protection to bring relief to the farmer during these challenging times, safeguarding them and more so their families. For over 3 decades, Mahindra has been India’s undisputed No. 1 tractor brand and the world’s largest tractor manufacturer by volumes. In March 2019, Mahindra became the first Indian tractor brand to roll out 3 million tractors.