Kolkata, Dec 10 (Agency) TECNO, the global premium smartphone brand, on Wednesday launched POVA, a new product line of smartphones aimed at providing speed, performance and excellence to its consumers at a competitive price point. TECNO POVA is available in two variants: 4GB + 64GB & 6GB + 128GB featuring a high-performance MediaTek Helio G80 Octa-Core Processor, an in-built Hyper Engine Gaming Technology and a 6000 mAh battery with 18W Dual IC Fast Charge lending an uninterrupted gaming and multitasking experience.
Brand TECNO is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing ‘segment-first’ features across smartphones in 6-15K segment. With the launch of POVA, TECNO India portfolio now consists of three distinct product propositions: Bestseller ‘SPARK’ series, designed and developed, keeping in mind the aspirations of young India, looking for valuable smartphone experience in 6-10k segment; ‘CAMON’, the popular camera-centric series with outstanding camera features targeting mid-to-premium segment; and now ‘POVA’ that offers more powerful smartphone experience that meets the needs of multi-taskers, gaming enthusiasts among others, all within the mid-budget 8-12K segment.
Commenting on the launch, Arijeet Talapatra, CEO of TRANSSION India, said, “Since the brand’s entry into India, TECNO’s mantra has been to disrupt the sub-15K smartphone category by introducing the features which are not available at such price points. We are committed to our diverse consumer base and the debut of our new product line POVA adds another dimension to our expansive product portfolio. This time we are focused on providing Indian consumers with an ultimate powerhouse series that will give access to speed, performance and excellence that will distinctly deliver what our consumers care for most in their smartphones. Designed for young millennials and Gen Z consumers, TECNO POVA is currently holding the crown of bringing together the most competitive smartphone offering Helio G80 processor with 6000 mAh battery, dual IC fast charger & Dot-In display starting at just INR 9999.” Speaking about the launch, Aditya Soni – Senior Director, Mobiles, at Flipkart, says, “In today’s world, customer expectations from a smartphone are evolving rapidly and this encompasses a range of uses from work, learning to entertainment. As people spend more time on their smartphones to stay connected with each other, the gaming community is only growing and the demand for high-performance affordable gaming smartphones is therefore on the rise. We remain consumer-first and with the launch of Tecno POVA on Flipkart, are only strengthening our portfolio that caters to a wide range of evolving requirements”.