Bengaluru, Jan 3 (FN Agency) Sadhguru Jaggi Vasudev has created quite a stir on social media by garnering a record 3.51 billion views.Driving these mammoth viewership numbers is the 18-44 years age group who seem to be consuming spiritual content at a never before seen pace. The explosive rise in viewership for Sadhguru videos began in 2020 with corona plunging the world in a pandemic. Sadhguru’s simple message of “If you can’t go out, go in,” was heard by viewers around the world and his following and viewership has rapidly increased since. Sadhguru’s wit and wisdom combined with his charisma and sense of humour has gained him viewers from over 195 countries. Sadhguru’s YouTube English channel subscribers rose to a whopping 11 million and Hindi channel, which has Sadhguru’s dubbed videos in Hindi, is currently subscribed to 6 million.
Sadhguru’s Instagram saw a meteoric rise and is followed by 9.2 million people across the world, while Twitter’s following is at 4 million. The USA, UK and Canada have seen the highest increase in viewers apart from India. Sadhguru’s videos have been shared across 29 social media platforms and the content has also been translated into more than 30 languages till date. The top 5 most watched videos are – 15-minute video of Sadhguru on “Isha Kriya: A Guided Meditation For Health And Well-being” on YouTube has garnered the lifetime highest of 21 million views, followed by “On How To Manifest What You Really Want” with 17 million views. “How Never To Get Angry or Bothered By People” and “Do These 5 Things Before Sleeping” grabbed 16 million lifetime views each on YouTube. The popularity of foreign languages is also on the rise. A Sadhguru video dubbed in Spanish on “How Do I find my soulmate” on Facebook has garnered over 30 million views. The Russian dubbed video on “How to eat right” has close to 5 million views.
Earlier this year, millions of viewers followed Sadhguru as he undertook an arduous 100-day journey as a lone motorcyclist to highlight the dire state of the world’s agricultural soils and gather support for the Save Soil movement. Traveling through 24 countries across Europe, Central Asia, and the middle east, with 697 events all of which were telecast live on youtube, the journey was a solid success in raising awareness among the public, reaching an estimated 3.91 billion people – online and offline. Interestingly, Sadhguru App, which features Sadhguru Exclusive videos – released for the first time, exploring the spiritual and mystical, worldly and otherworldly, life, death, and beyond, has found over 7 million downloads from 170 nations. Sadhguru has made spirituality and mysticism extremely popular among the younger generation and millions of youth are joining the spiritual and yoga wave across the world. The Sadhguru podcast is among the Top 3 most-heard podcasts on Amazon Music & Audible.