Mumbai, Sep 1 (Representative) Yuvin Esports, a leading Indian Esports organisation on Wednesday announced Tata Motors as the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from September 2 to 5. This partnership also marks the entry of Tata Motors into the Esports domain which has seen rapid rise in the recent past. ”One of the most premier and established automobile companies, Tata Motors is entering into Esports. The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in,” said Sharang Naicker, CEO & Founder of Yuvin Esports Pvt Ltd.
”Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’ it is perfect time for the grand entry into ‘e’sports,” he added. Founded by the ex-pro gamer Naicker in 2018, Yuvin Esports Pvt Ltd has been focussing on building and grooming talent from India, South Asia and Southeast Asia for competitive international arena. The exciting competition will feature India’s top eight Valorant teams battling it out in a single elimination format for a prize pool of Rs 1 lakh. The teams will be contesting in a best-of-three format while the grand finale will have best-of-five format on September 5. Yuvin Esports’ this invitational Valorant Tournament is an engagement with Tata Motors that will coincide with the recently launched all-new Tata Tiago NRG.
”Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the Esports arena. The Indian Esports industry is growing at a very fast pace and is becoming a preferred choice of entertainment of young millennials and Gen Zs,” said Nikhil Kurian, Head – Digital Marketing, Tata Motors, PVBU. ”At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field,” he added. The teams of the Yuvin Valorant Invitational (YVI) tournament are – Team T69, Enigma Gaming, Team Cohesion, Reckoning Esports, Team XO, ForceOne X LegStump Esports, Team Valor, True Rippers Esports. RedBull is an official energy drink partner of Yuvin Valorant Invitational tournament. Released in June last year, the FPS game Valorant has been one of the most popular esports titles not only in India as well as across the globe.