Hyderabad, Feb 14 (FN Agency) Sony Sports Network, a leading sports broadcaster in India, on Wednesday announced it has bagged the live telecast rights for the 10th season of Celebrity Cricket League (CCL), India’s premier sortainment extravaganza, beginning from Feb 23.CCL is set to enthrall fans once again, the 10th season will feature some of the biggest names from India’s film industry, including Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, Riteish Deshmukh, and more.The tournament will be held at various venues, including Sharjah (UAE), as well as multiple cities in India, such as Hyderabad (Telangana), Chandigarh, Trivandrum and Visakhapatnam (Andhra Pradesh), which will also host the playoffs and finals. Sharing the official announcement, Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India, said “CCL has carved its niche in the hearts of cricket and cinema enthusiasts alike and showcases great entertainment value. Sony Sports Network is pleased to partner with Celebrity Cricket League to bring star-studded moments straight from the pitch to the viewers.”
CCL Founder Vishnu Induri, said “We are pleased to announce our partnership with Sony Sports Network for the telecast of the Celebrity Cricket League on Indian television. Sony Sports Network is known for airing some of the best sports events throughout the year, and we are proud to have joined forces with a broadcaster that caters to millions of sports enthusiasts every day. Since its inception, the league has established itself as a prominent source of entertainment by offering high-quality cricketing action and has gained immense popularity. The previous season garnered an impressive cumulative TV and digital reach, exceeding 250 million viewers nationwide.” The upcoming season promises 20 action-packed games, featuring eight teams representing major film industries. CCL, with over 200 film celebrities participating, continues to captivate audiences with its unique blend of sports and entertainment, Vishnu added.