Sony Sports launches biggest Asian Games campaign

New Delhi, Sep 14 (Agency) Ahead of the 19th Asian Games Hangzhou 2022, official broadcasters Sony Sports Network have launched the grandest campaign in the history of the Asian Games in India. In order to ensure that the message ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ resonates across every corner of India, Sony Sports Network has garnered support from an impressive lineup of influential figures like Union Minister of Sports Anurag Thakur, Chief of Defence Staff Lt Gen Anil Chauhan along with Chiefs of tri-services. The strategy clearly stands that a united India, cheering in unison, can inspire its athletes to unprecedented heights. The 19th Asian Games will see a first ever appearance for the Indian cricket teams at the Asian Games with Ruturaj Gaikwad and Smriti Mandhana headlining the teams.Olympic Gold medallist Neeraj Chopra will be one of India’s top medal hopefuls in Javelin throw followed by PV Sindhu, HS Prannoy, and the doubles duo of Satwiksairaj Rankireddy and Chirag Shetty who have been in excellent form in recent months and are strong contenders for medals in badminton.

In addition to these athletes, the runners, archers, Indian rugby, hockey and football teams, swimmers, bridge, and chess teams, amongst others, will also be competing to add to the medal tally. All these athletes will be giving their best to help India achieve its goal of the 100 medal tally for the 19th edition of the quadrennial event.Among the prominent influencers of the country who have joined the broadcaster’s mission and shared their messages for the participating athletes to reach higher echelons in this edition of the quadrennial extravaganza are Amitabh Bachchan, Sudha Murty, Aamir Khan, and Dreamgirl Hema Malini.Madhuri Dixit, Aditya Roy Kapoor, John Abraham, Abhishek Bachchan, Kapil Sharma Mirabai Chanu, Zaheer Khan, Anju Bobby George, and Raja Randhir Singh also have joined the mission.Also joining the broadcaster, was an all-star lineup of Indian sports journalists who have been covering the journeys of India’s sporting heroes.