Dubai, June 17 (FN Agency)The International Cricket Council – the global governing body of the game – will release its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events starting in 2024 on Monday, June 20. The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both, an ICC release said on Friday. For the first time ever, men’s and women’s rights will be sold separately, and prospective partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362. and 103 matches respectively. Interested parties will be required to submit a bid for the first four years of men’s events.
However, they also have the option of bidding for an eight-year partnership, the release said. ICC Chief Executive Geoff Allardice said: “We have more than one billion fans that passionately follow the game globally, and they will be looking forward to seeing the best players in the world competing for cricket’s most prestigious trophies”.