Mumbai, Oct 4 (FN Agency) DP World on Wednesday unveiled the new ‘Beyond Boundaries’ initiative, in partnership with cricketing legend Sachin Tendulkar and the ICC, aimed at driving the growth of cricket around the world. This global mission will see DP World use its end-to-end network and smart logistics capabilities to distribute 50 repurposed shipping containers to grassroots cricket clubs around the world, each one kitted out with essential equipment. Ahead of the 2023 ICC Men’s 50 Over Cricket World Cup, taking place in India from 5 October to 19 November, the first container was unveiled by new DP World Global Ambassador Sachin Tendulkar at NSCI, Mumbai. The first DP World container along with 40 cricket kits will be placed at the Chikhalikar Sports Club in Palghar, Maharashtra while another 210 kits will be presented to young cricketers from academies like Achrekar Cricket Academy and Shivaji Park Gymkhana Academy, to name a few. Each container will have 250 bespoke kits: each made up of a cricket bat, helmet, gloves and pads.
Each container is multipurpose, also serving as a pavilion which includes an in-built scoreboard, sun protection and seating.The first container pays homage to the Master Blaster himself, with the first 10 containers being inspired by Tendulkar’s legacy.Over the next five years, DP World will continue to leverage its interconnected global network across 75 countries and six continents to distribute the remaining 49 containers at strategic locations around the world, including another two during this year’s tournament.Speaking at the launch of first container, Sachin Tendulkar expressed his happiness to partner with DP World and help make cricket possible globally. “Like most young cricketers, I grew up playing for my local club, I understand the importance of qualitycricketing equipment and kits. Grassroots clubs are the bedrock of every nation’s cricket. It is heartening to see DP World’s commitment to nurturing young cricketing talent not just in India, but across the world,” the cricket legend added.