Chennai, Aug 9 (Agency) Two time Indian Super League (ISL) champions Chennaiyin FC (CFC) today signed leading sports brand Nivia as the official kit partner on a multiyear deal, starting from the 2021-22 season. Nivia has strong footprints in the football ecosystem in India as well as Asia and is one of the most trusted when it comes to reach and loyalty. The iconic brand had associated with ISL in 2018 with a three year multi-crore deal as league’s official ball partner.
It has also worked with national football federations of India, Sri Lanka and Bhutan, a CFC release here said. It said this partnership with Nivia clearly underlines our ascendancy within the sport and will help us widen our reach across Tamil Nadu through their distribution network. “We are always keen to associate with brands that share the same passion for the sport as us and we welcome them to the Chennaiyin family,” CFC co-owner Vita Dani said.