This Independence Day, #MoveForGood with Sunfeast India Move As One

Mumbai, Aug 1 (Agency) ‘Sunfeast India Move As One’ (erstwhile Sunfeast India Run as One) was launched in 2020 as a first-of-its-kind citizen-led digital participatory movement in support of a cause; the first edition was dedicated to support the vulnerable sections of society, who had lost their livelihoods due to the COVID -19 pandemic. Envisioned by leading sports IP creator Procam International, powered by the nation’s most trusted giving platform Give India, championed by ITC’ s Sunfeast, one of India’s leading biscuits brand and, strengthened by the Fit India Movement; the initiative will showcase the power of the collective. Last year, in a milestone achievement, 100+ NGOs registered for the event. Citizens from all walks of life, raised INR 1.56 crores in support of livelihoods lost and clocked over 4 lakh km. As India continues its fight with the virus, the pandemic has disrupted the lives of countless children; denying them of the most essential elements of their childhood – education, medical care, and holistic development (social and spiritual).

Cause In focus – Providing Children, Hope for their Future
In its second edition, ‘Sunfeast India Move As One’ will strive towards supporting children in distress affected by the pandemic with a focus on – education including academic support, career guidance and skill-building, nutrition and hygiene requirements, healthcare and provision of child protection and psychosocial support that will allow children to cope with the complexities around them. Multiple activities for participation and easy registration for ‘Sunfeast India Move As One’ encourage citizens to run, walk, jog, cycle, use a wheelchair, treadmill, or stationary bike to pledge a distance and commit a positive action for themselves, while making a difference to a child’s future impacted by the pandemic. With no geographical or physical barriers, people from any part of the world can show solidarity by participating in an activity of their choice, indoors or outdoors.(Participants are urged to follow COVID guidelines issued by their respective state and centre while ensuing their daily activities) A simple act of registration at INR 149, will contribute to a child’s future.

INR 50 from every registration will go directly towards NGOs supporting causes empanelled with GiveIndia for ‘Sunfeast India Move As One’. INR 99 from the registration fee will ensure each participant is celebrated for their active participation efforts with gratifications such as a personalised e-bib, e-medal, e-certificate and leaderboard positions. Individual participants, groups, educational institutions and corporates have the opportunity to magnify their impact,by choosing to add a top-up donation or fundraise to the NGO of their choice where the entire top up amount will go towards charity. Corporates can engage with their employees and motivate them to take up an activity for a cause – encouraging virtual volunteering, thereby fulfilling theCorporate’s HR and CSR objectives. The sporting icon, ‘King’ Haile Gebrselassie has lent his support to the movement as its ambassador and urged citizens to join and make their activity count. “In India, I have always been received with so much warmth and hospitality and it saddens me when I see the impact of the COVID- 19 pandemic on millions of people and children. Sport has the power to bring communities together like no other. We all can create an impact in our way and a platform like the ‘Sunfeast India Move As One’, allows us to be fit and healthy and make an actual difference in the lives of many children. Run, walk, jog or cycle – choose what suits you best and register now for the ‘Sunfeast India Move as One’.” GiveIndia, will continue to be the philanthropic gateway for the movement and coordinate with 70+ children specific NGO’s, falling under the four macro verticals mentioned above. These NGO’s will benefit from the movement anddeliver at the last mile.

About ITCFoods
ITC’s branded packaged foods business is one of the fastest growing foods businesses and the one of the largest foods company in India; driven by market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!,Kitchens of India,B Natural, Mint-o,Candyman, Fabelle, Sunbeanand GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery& Confectionery and Juices & Beverages. ITC’s Foods brandsdelight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes,agri-sourcing & packaging strengths, and an unmatched distribution network.

About Procam International
Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Envisioned by founders Anil and Vivek Singh, Procam, is one of the leading companies in holistic sportsmanagement, sports consultancy, and live television production. Pioneers of the distance running movement in India, Procam International’s Big 4 -Tata Mumbai Marathon,Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25 K are global leaders in their respective distances. These events have been watershed developments in India’s ‘participative sport’ landscape. They have ushered in a running revolution, that has helped to re-define, the health,fitness and charityparadigm of our country.