Chennai, May 12 (FN Representative) As we approach World Oceans Day on June 8, Adidas and its longstanding partner Parley for the Oceans, is once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022. For the first time, new activities have been introduced to the challenge, making this the most inclusive Run for the Oceans yet. People from all parts of the global sporting community are invited to hit the streets, the tennis court and the football field, and unite to help protect the oceans from plastic waste, according to a release here today. Launching between May 23-June 8, the event returns for its fifth year, with the aim of mobilising a generation to help end plastic waste.
Research shows that the world is at a tipping point, with it predicted that oceans will contain more plastic than fish by 2050. “We need action from everyone, everywhere to create true change and this year Run for the Oceans will expand to welcome in a wider range of activities – when we all come together, we can help make a world of difference”, Katja Schreiber, SVP Sustainability at Adidas said. For every 10 minutes of running from select activities, such as running, tennis or football*, recorded by participants via the adidas Runtastic app, Joyrun, Codoon, Yeudongquan or Strava, Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean (up to a maximum of 250,000 kg). “Time is against us in the race to help end plastic waste, so we’re pushing harder and with more focus than ever before.
Just like how this is an industry-wide problem, it requires industry-wide solutions, because sustainability is a team sport”, he said. “By uniting our sporting community for this challenge, we can inspire real action against plastic waste by giving people an experience where their actions and way of being active contributes towards cleaning up the ocean”, he added. Since 2017, Adidas and Parley’s Run for the Oceans has united over 8.2 million runners worldwide, running a combined total of more than 81.7 million km.