This direct model by Pescafresh will give customers the freshest seafood and meats possible. India’s first D2C Seafood and Meat brand Pescafresh is launching the world’s first live commerce tech property – Pescalive – in the seafood and meats space. Many customers believe that finding fresh, high-quality seafood online is full of obstacles, trepidation and misrepresentation. Pescalive, which has been developed by an in-house tech team, will showcase ‘fresh catch of the day’, taking customers in real time to the source. Pescalive promotes the ‘catch’ to ‘kitchen’ concept, showcasing fresh stock from shore to door. Customers can buy seafood on a first come, first serve basis in real time. Consumers will have the option to embark on a journey from fishing vessels to fresh farms, get to look at the processing centres, explore live cooking marathons, expert panel talks and influencer engagements among other activities.
“As a brand that has believed in democratising freshness since the last 15 years, we have been pained to see how technology has been misused to spread the wrong messages or to misguide the consumers. At Pescafresh, we believe that transparency is the key and we are keen to pioneer and usher in a new era of eradicating opaqueness from this category. With Pescalive, what you see is what you get. As a conscientious brand, we will use the technology in a responsible way and for reasons that technology is meant for, with the core being “transparency. The opportunities are infinite with Pescalive,” said Sangram Sawant, Founder, Pescafresh. “With a vision to shape a new generation of internet commerce, Pescafresh has taken a leap in bringing in an interactive live buying experience. Informed decision making and what you see is what you get, form the underlying principles of this new technology launch, termed Pescalive. As a tech first and tech unlimited company, we are immensely excited about launching Pescalive and we are confident that it will change the way our customers experience the brand, as it will inform, entertain and empower them. Stay tuned, as it will only get better, richer and more engaging, as we continue to invest in tech and bring in delightful new experiences,” said Kazhiyur, Chief Technology Officer, Pescafresh.
Recently, Pescafresh raised funds, which will be invested in geographical expansions and technological intervention. Pescafresh, which is currently present in Mumbai, will soon launch its operations in Pune, Delhi and Bengaluru. Founded in 2004 by Sangram Sawant, Pescafresh functions on the farm-to-fork business model. The brand owns the entire back-end supply chain, including stringent cold chain control, procurement, processing and storage, so that the products’ quality and freshness is maintained right from the initial stages to the time it reaches the customers. Pescafresh is introducing an additional 100 products across the raw and RTE -RTC product line.
Pescafresh caters to over 1,00,000 households across Mumbai, Hyderabad, Bangalore and Delhi, with plans to deliver seafood Nirvana all across India. We have vast home delivery network in Mumbai and branded retail presence through established Gourmet chains like Godrej Nature’s Basket, Trent Retail’s Gourmet West, Future Group’s Food Hall & Le Marche. Pescafresh is also running the fish shop-in-shops with Hyper market formats like Aditya Birla More, Tesco Star Bazaar – Andheri, apart from online Grocery shops like Local Baniya, Hyper local delivery mobile app Grofers, and plans to go live with other players in the same space. Apart from our amazing collection of fresh, wholesome variety of seafood we also have an exclusive gourmet range that refines the taste and passion of true seafood connoisseurs.
About Pescafresh
Pescafresh is a seafood distribution and retailing company that delivers fresh and customized seafood to the doorstep of all its consumers. It is dedicated to serving every customer with fresh seafood that are FSSAI approved and follow HACCP principles. right to their doorstep. Conceived in 2004 and run by seafood lovers, Pescafresh is a culmination of a passion for seafood with the staunch belief that ‘What you eat is who you are’. We have invested our time and resources and our minds towards one single purpose – which is to provide seafood aficionados with the flavour of freshness right to their doorstep. Pescafresh was then born with the core principle of taking freshness and customer service to the next level.