Rashmi Chopra, founder, and MD of E-Closet, firmly believes in the statement and strives to create opportunities for women to make them financially independent. Today, we are not only working to earn bread and butter but to live a respectful life and a healthy lifestyle. As 21st century women, we want to work to gain self-confidence and hold our identity, especially women who would no more like to be dependent on only men for their financial needs. Talking about empowerment in seminars and on talk shows looks fascinating and motivating, but are we doing enough for it or just talking about women empowerment. How can we empower someone without making them financially independent? Every year, we celebrate 8th March as International Women’s Day to celebrate women’s achievements and success; still, most women are unemployed for various reasons. Are we doing enough to create opportunities for them? This question intrigued Rashmi, and while she launched E-closet, one of the guiding principles was to address this problem and provide work-from-home opportunities for women across regions.
Everyone wants to look good and confident, but the problem is that not everyone is optimistic about their styling ideas, nor most of them can afford a stylist just like celebs. Rashmi, a NIFT alumna, decided to address two problems with one solution -she created a virtual Styling platform that acts as a bridge between specialized stylists and people looking for styling advice. Another initiative that E-closet supports is that it allows young moms to bounce back to work post pregnancy, which is one of the most demanding tasks. With a work-from-home opportunity to work.
As the founder of E-Closet, Rashmi believes that fashion is simply a trend while style is an extended version of a person’s individuality; trends fade while style is eternal. With this revolutionary mindset, Rashmi began her journey in 2020. She then launched her website in 2021 to embellish the style of many. She began to promote indigenous fashion brands, cultivate fashion designers, and bring their talent that was buried deep because of the lack of resources and opportunities. She has created her vision her dreams, has brought together a community of fashion designers, influencers, and bloggers through her platform, and has created an army of experts who can offer the best style to their clients. Rashmi began to solve the never-ending problem and difficulties of “what to wear?” “How to wear it? ” “When to wear what?”
E-Closet’s vision is to encourage their clients, show them and the world who they are and their style. Recently Rashmi Chopra got an award, celebrating women pioneers in their industry, she has won many accolades in the past, and her work was recognized and appreciated by various industry experts and clients. E-closet can gain media recognition and customer trust in just one year of operations. At last, we can say that Rashmi’s E-Closet has squashed all the myths about style and that style statement is only for celebrities. E-Closet is all about affordable styling, making its services accessible and affordable.