A lot many trends have come and gone but using fermented rice water for hair health is a concept that has recently picked up pace and is expected to be the latest trend. “Its roots age back thousands of years ago. The usage of fermented rice water dates to the Red Yao tribe in a Chinese village, Huangluo. The females used this magic ingredient to wash and nourish their tresses back then. It is now regaining its popularity and the scenario is such that you will find fermented rice water based hair care products everywhere around you. The primary reason for this is that this magic ingredient offers various benefits. This is why it is gradually becoming an essential part of the skin care and hair care regimen of people,” Stuti Kothari, Co-founder, WishCare- a personal care brand told UNI.
1) Fermented rice water for hair: Fermented rice water is rich in protein and thus plays a major role in boosting hair growth and making them shiner, healthier and stronger. It even avoids the occurrence of split ends and helps repair damaged hair. It contains vitamins and amino acids that lead to faster hair growth, and increased hair volume. Rice water adds an extra layer to the hair that not only protects the locks but also makes the tresses lustrous and shiny. Furthermore, it acts as a conditioner and softens the strands thereby making detangling easy. Various studies suggest that using fermented rice water as a hair treatment improves elasticity and texture and leads to lesser friction and frizz. If strong, shiny and maintained locks are what you desire, then fermented rice water should certainly be a part of your hair care routine.
The best part is that its usage is diverse. You can use it as a shampoo, conditioner, or even hair oil. But making rice water and fermenting it is a technical and teadius process. Over-fermentation can lead to protein overload and cause severe hair damage. And on the other hand Under-fermentation can lead to little to no benefits for your hair. It is better to use Rice Water products which are made under technical supervision and are used in the correct proportion to maximize its benefits. “WishCare, a vegan and sustainable personal care brand is the first brand globally to launch products around this magical ingredient and is making the most of the fermented rice water ingredients and benefits,” said Stuti. “It has a dedicated product range comprising fermented rice water based as the main ingredient. WishCare’s Fermented Rice Water Shampoo, Conditioner, Hair Mask and Hair Oil are packed with nutrients and promote the growth of the hair. Made under technical supervision and Enriched with rice water, vitamin E, coconut oil, almond oil, soy protein, etc. these products provide strength, shine, and conditioning to the hair,” she said. “They also help control hair fall, reduce breakage, and make the locks smoothIt also takes away the hassle and tedious process and is a ready-made solution for all your hair care needs,” she said.
2) Fermented rice water for skin care: Even when it comes to skin, the application of this ingredient is diverse. “You can use it as a cleanser or a facial toner. For those with oily skin, it is a boon as fermented rice water tightens the skin and mattifies the oil. And for those with sensitive skin, it nourishes the skin while reducing pigmentation. On the whole, it aids skin cell growth and rejuvenates the skin making it look young and glowing,” added Stuti.