Pallavi Mukherjee, the sole founder and creative head working behind the scenes of Popdiaries, has brought in quite the storm in the media industry. All to make a break away from the stereotypes and bring a social change- Popdiaries Media Portal is definitely the IT place for anyone who’s looking for more than just gossips on the celebrity world! Hailing from the esteemed KC College, Mumbai, with a BMM degree and having had done her PGDM in Marketing and Advertising from Welingkars College Mumbai, she is indeed a woman who’s intellect knows no bounds.
As a bootstrap company, PopDiaries had many challenges, but with Pallavi Mukherjee spearheading the whole venture, she had a vision that her content would bring a change in the world of media, as the company focusses on a positive way of representing gossips and entertaining audience with light-hearted content. Moreover, finally, the young entrepreneur has entered the world of Food and Travel Blogging. Talking about this new founded initiative, Pallavi stated, “With putting my foot in travel and food niche, my only motto is to make travel content more like a video catalogue for people to see and feel the place before they make a booking for their dream vacation!”
When asked about what will be so different on PopDiaries Media when it comes to travel and food blogging, she explained, “As a website, our take on travel and food video will be different from that of bloggers.” It is not an unknown fact that the food and travel industry has faced an immense loss in this pandemic, talking about the same; she states, “As currently, the hospitality industry is going through a recovery phase, we will give them our space and platform for Collab so that even if they reach 10 people, it will be somewhat valuable to them.” She is also helping local vendors and street shops through her page, and most of the videos have garnered a lot of views and awareness, like the one here:
All of her immense knowledge comes across when one clicks on their social media handle or checks out their website! From their news reaching over diverse topics to giving a voice to the society in a positive attitude to aesthetically pleasing media channels and a variety of unique conceptualized interviews offered on their YouTube platforms, Popdiaries indeed is a team of hard work smart skills and intellectual minds. Lastly, while speaking about how far they’ve come to realize this goal, she revealed, “We have done collabs in Shimla, Kolkata, Goa, Mumbai and slowly we are taking the leap in various other places in India.” Keep a lookout for PopDiaries Media making leaps in the food and travel industry!