In today’s digital age, over 75 percent of internet activities are conducted on mobile devices from browsing the internet to making online purchases. However, despite this significant shift towards mobile usage, many websites are still designed primarily for desktops and then modified for mobile. It’s crucial to adopt a mobile-first mindset to truly succeed in the online business world. Research shows that 76% of users prefer mobile websites over mobile apps. Hence, exploring the potential of Progressive Web Apps (PWAs) can be a game-changer for your business. PWAs combine the best features of both websites and apps, offering a fast, reliable and engaging mobile experience.
Page speed optimization is crucial for mobile websites. All pages should load in less than three seconds. Studies have shown that even a one-second delay in page load time can result in a 7% reduction in conversions. Moreover, optimizing your copy for smaller screens is a must. Using colors and larger fonts that are easy to read, structuring your content into shorter paragraphs and using bullet points for better readability on mobile devices can help in these aspects. Furthermore, prominently featuring your call-to-action (CTA) is vital for driving conversions. You have to clearly define your CTA and make it consistent and prominent across your mobile website. It’s estimated that businesses lose 236 billion in sales each year due to complicated checkouts.
You can also take advantage of mobile capabilities to enhance the user experience like incorporating touch-friendly interfaces, push notifications, one-click connect options, location-based services, voice commands and so on. Finally, boosting your mobile website’s SEO rankings is crucial for visibility and traffic. The factors that contribute to better rankings include fast loading times on mobile devices, using a mobile-optimized design and creating mobile-optimized content. To learn more about building a high-converting mobile experience and empowering your online business, reach out to Blue Horse. Our expertise can help you unlock the full potential of the mobile-first mindset. Embrace the mobile revolution and watch your online business thrive in today’s mobile-dominated landscape! Vineet Agarwala is a tech enthusiast with a career spanning over 18 years.