Medimix Relaunches Face Care Range

Cholayil Group, a name that is synonymous with Ayurveda and skincare has more than 50 years of expertise in providing Ayurvedic skincare solutions with the brand popularly known as Medimix. Medimix relaunches its iconic Face Care range with new & improved formulation, colourful and vibrant packaging and highly effective skin benefits reflecting their narrative of offering Fast-Acting Ayurveda. Each of the offerings has been conceived keeping the end consumer needs in mind and the changing lifestyle of today’s youth. The entire range is crafted with the best of Ayurvedic natural herbs like Neem, Aloe Vera, Kesar, Turmeric, Lemon, Honey, Besan, Sugarcane, Ginger, Multani Mitti and exotic ingredients like Tanaka, Lodhra, Amaya and Manjishtha providing all-round protection and care to the skin from its roots.

These relaunched products will come in brand-new packaging, with the tagline – ‘Fast-acting Ayurveda’, breaking the imagery of Ayurveda being slow. Their Flagship product Anti Pimple Facewash is made with 6 incredibly potent herbs that have exhibited outstanding results in research. The recent Consumer Study for Anti Acne Face Wash revealed that 2 out of 3 people saw a visible reduction in pimples after 3 days of using Medimix Anti-Pimple Face Wash. Medimix’s Anti-Pimple face Wash is crafted using its signature concoctions which is cruelty-free (No Animal Testing), harmful chemicals free (No Soap, SLES, Paraben), dermatologically tested and Vegan in nature thereby helping patrons experience the true power of Ayurveda, unleashing the power of 6 herbs. Ashish Ohlyan, Vice-President of Sales and Marketing at Cholayil Private Limited, said, “Face care has become important for today’s youth in the current scenario.

Two things that they always look for in a product is that it should be highly skin-friendly and should give them fast results so that they can move ahead in their life. Our new and improved range of face wash has been built keeping these two insights in mind. Each of the products in the face care range has the goodness of rich Ayurvedic herbs for skin-friendly usage. With every variant, we provide highly effective skin benefits like pimple clearance, oil clearance, tan removal etc. Our flagship offering Anti Pimple Face Wash has been proven by consumer research to visibly reduce pimples in just three days. This shows that our products are highly efficacious and will benefit consumers a lot to get SkinFit with our Fast Acting Ayurveda. ” Pradeep Cholayil, Chairman & Managing Director of Cholayil Private Limited, said, “Medimix as a brand has always endeavoured to understand the evolving needs of our consumers to offer the best natural option to healthy skin. For more than 50 years every day, we have been constantly evolving ourselves to provide a better solution to our consumers that are not only safe on the skin but also provide the desired results within a stipulated timeline. Our new Face Care range has multiple offerings for today’s discerning consumer that will fit in their fast-paced lifestyle.”