Over the last couple of decades, the fast-growing Indian wealth management industry has largely been dominated by banks and a few specialized wealth firms. InCred Wealth has entered this rapidly evolving market and established itself as a force to reckon with in a short span of time. In a year where the pandemic disrupted the core high-touch customer engagement strategy, InCred Wealth has defied norms to emerge as a winner in the HNI/UHNI space. Despite starting operations in 2020 when the lockdown caught everyone by surprise, the team under the leadership of Nitin Rao – CEO, continued to work remotely with a single-minded focus to build a strong foundation for the business. The firm attracted the best talent to achieve incredible results and in record time (less than six months), put together one of the most sophisticated, well researched and path-breaking product platforms in the industry. Their offerings were powered by an integrated best-in-class tech-enabled portfolio management system for clients.
In little over a year, the firm has won the trust of over 1,600 HNI/UHNI clients and clocked over $1.2 billion (INR 9,000 crores) of Assets Under Management with 75+ Relationship Managers across 9 cities in India. It is unprecedented for a newly established Wealth Management player to build such a broad coverage and reach a high level of AUM in such a short period of time. The InCred Wealth team has also been able to enhance its reach further by partnering with a network of financial advisors across the country by providing them with a bespoke menu of product options.
Mr. Bhupinder Singh concluded by saying “I am personally extremely excited about the growth prospects for our Wealth Management business. To see us establish such a strong foothold in such a short span of time is deeply satisfying. Our unique blend of innovative products, an entrepreneurial start-up culture and the ability to hire top talent has helped us to hit the ground running with a long runway for growth in the years to come.”