Time has altered and presently modern recruiting strategies are already being used by companies and organizations. By not using such techniques, organizations are not just offering opportunities to others to attract quality talent, but also offering a chance to reduce the burden on hiring experts. Candidates evaluate each and everything and would like to fetch every detail when making purchase decisions. Hence, any organization who is unable to hit multiple channels to catch the attention, engage them, and eventually alter them with a convenient application process will find it difficult to hire the best talent.
The recruitment industry has long been transitioning. From an enclosed labor market to a mobile and open one, it is presently characterized by an energetic workforce, which is always looking forward to meatier opportunities. Employees delivering high performance know that it is no more about what can they do for a company, rather the focus is shifted to what a company can do for the employees. Though the economy has altered drastically, some organizations still are using outdated and traditional recruiting methods. Hence, they are still struggling to grab and retain high-quality talent. Digital RecruitmentSuch companies need to reinvigorate their hiring efforts and one effective way to do is by utilizing digital recruiting techniques. Hence, it is time to bring digital recruitment into the role. So, read this post to know everything about digital recruitment and why it is the need of the time.
Digital Recruitment:
The process of digital recruitment can be defined as a way of leveraging technology to source, assess, attract, select and recruit candidates for open positions. It includes everything like career websites, leveraging job boards, recruiting through mobile, social hiring, and online assessments. While many companies presently use one or more of the above-mentioned tactics, still, they have a long way to go from being categorized as a digital strategy. Recruiting and retaining employees is a major concern for most of the employers these days. Digital recruitment can make the overall process of recruiting much easier. It is because it is highly useful for online recruiters to search employee profile, assess them for experience and skills and send them a quick response asking them for a chat or about a novel opportunity. Hiring managers can use a mix of numerous digital recruiting techniques like LinkedIn and hiring software to quickly seek out ideal candidates. This means it is very convenient for prospective employees to get hired.
Digital Recruitment Process:
A digital recruitment process is an upgrade to the conventional hiring process. It alters the way organizations hire talent. This process offers an ample number of benefits because of which companies integrate it into their recruitment process. Enterprises and companies, which intend to expand globally, consider digital recruitment an integral aspect of their recruiting process. It is an efficient and cost-effective solution that saves a lot of time. Further, it eradicates all hassles of traveling distances within the recruitment process. It is an excellent solution that allows recruiters to schedule and conduct video-based interview sessions online. It creates flexibility for candidates to take an interview at any place and anytime. Further, it helps to hire managers as well as employees to work at their comfort and deliver an enhanced experience to the interviewers as well as candidates. Digital recruitment also involves many automated features such as sending emails to notify the end of an interview. This makes the work quite easier and efficient for recruiters. The present world is technology-driven, and hence, companies need to adopt advanced solutions that can help them conduct more efficient and lucrative recruiting.
Digital Recruitment Strategies:
Digital recruitment strategies can revamp your entire recruitment process. So, here check some of the latest digital recruitment strategies that you must consider. You may not find it obvious to optimize career website for mobile, but without a doubt, it is what that most other companies are already doing it. Even, many modern recruiting companies invest a huge sum in their mobile career website. It is no more only about the increased use of a smartphone, it is about optimizing the mobile website to attract high performing candidates. It is important to do this as around 70% of job seekers check the websites of companies and look for jobs on their mobile. If in case your career website is not mobile-friendly, you may lose such candidates as they will switch to other websites. Hence, a company must ensure that its landing pages, career websites, or other digital hiring resources are readable and work efficiently on mobile devices.
Adopt Digital Tactics In Every Step of Recruitment:
Assess your present recruiting process to find out ways to make it more efficient by integrating digital recruiting tactics. For example, if your career website has a long application process go to collect details about candidates, it must be replaced at once. Candidates now prefer quick application process that needs very less time to fill. Moreover, it reduces the bounce rate of the careers page. Hence, you can go for a video interview that reduces the cost of recruiting and save the expense of losing a candidate. Also, assess each step of the hiring funnel – from sourcing to selection to identifying the digital technology and practices, you can cut down the cost and time involved in hiring.
Utilize the Power of Social Media:
Leveraging social media into your hiring process renders innumerable benefits. Right from the quality of hire to enhancing the recruitment process, social media can improve the quality of the recruitment process to a great extent. The best thing is that it is an excellent platform to make people aware of your brand. Many millennials rely on social media platforms to collect more details about the company. Such factors make it critical for companies to adopt a social recruiting strategy. But there are various social platforms available. You can find the one that is best that contains landing pages and job postings matching to your openings. Hence, the best way to use social recruiting at its best is to create your own social recruiting platform and understand the presence of your target candidates. This includes postings jobs on LinkedIn, to showcasing videos of company culture or employee stories, to tweets about the organization, Twitter events, and more.
More is Not Always the Best Way to Go:
It is believed that the number of digital platforms is available, the better results they will offer for digital recruitment. It is vital to be accessible, but everything has to be perfectly balanced. Digital recruitment is essential to bring a beneficial end, and it must not become an end in itself. If this happens, your recruiting teams will have to spend more time on managing such online channels and spend less time to actually recruit talent. Search for the top platforms that work best for you and check how they can be used in a scalable way to shortlist, search, and select candidates.
Employ Customized Digital Strategies:
Every company has its own, unique digital recruitment plan that clearly defines its goals. Anything that might work best for your competitors, may not work the best for you. For this reason, it is of utmost importance to customize the recruitment plan to your business and its related goals. For example, your competitors might be using Instagram to examine a candidate’s account. But this may not work in a similar way for you especially if your target audience is not engaging on that particular channel. Therefore, it is best to plan a customized strategy for your business. There are infinite combinations available and only an organization that know its target audience and goals better can create a customized strategy that meets its requirements.