Seoul, Jan 13 (Agency) Samsung may unveil its new television models with LG Display’s white (W)-OLED panels earliest by June. The South Korean tech giant had initially planned to launch the televisions in May but after the year-end reshuffle last year, Samsung decided to reevaluate the contract to procure W-OLED, a report published in The Elec read. The company’s marketing team initially planned to discuss marketing strategies with its distributors during CES 2022, but it did not happen.
The report says Samsung has agreed to buy 2 million units of W-OLED panels at a similar price that is offered to LG Electronics after a long drawn negotiation process. Samsung is expected to ship two million OLED TVs — 1.5 mn W-OLED TVs and 5,00,000 QD-OLED TVs — and three million Neo QLED TVs, its MiniLED TV brand.