Mumbai, Mar 30 (Representative) In an exciting development, Youva, a renowned name in stationery under Navneet Education, has proudly unveiled its latest collaboration with the beloved animated series ‘Oggy and the Cockroaches’. This partnership, licensed by Xilam Animation for Sony YAY!, brings together the iconic charm of Oggy, the blue cat, with a wide range of stationery products, promising joy and creativity for fans worldwide. ‘Oggy and the Cockroaches’ has long been a favorite among audiences, captivating hearts with its entertaining and humorous storyline. The charming blue cat, Oggy, has transcended borders and languages, becoming an endearing icon loved by viewers of all ages. Known for his relatable experiences and lovable nature, Oggy has become more than just a character on screen; he’s a friend, a companion that kids want by their side in their daily lives. Youva’s acquisition of licensing rights for ‘Oggy and the Cockroaches’ from Sony YAY! Marks an exciting venture into the world of animated stationery. This collaboration will feature a diverse range of products including jumbo-size and regular notebooks, coloring and activity books, combo kits, and exam boards, among others. Abhijit Sanyal, Chief Strategy Officer at Youva, expressed delight in the partnership, stating, “We are delighted to join forces with ‘Oggy and the Cockroaches,’ a show that has captured the imagination of audiences worldwide.
This collaboration reflects our commitment to bringing newness and joy to our customers through unique and engaging products.” Sujoy Roy Bardhan, Head of Marketing, Communications & OAP at Sony YAY!, highlighted the significance of animated characters in children’s lives, stating, “We understand the deep connection between kids and their favorite toons. The animated characters play a significant role in shaping kids’ imagination and creativity.” He added, “With ‘Oggy and the Cockroaches’ having a huge fan following amongst kids, our collaboration with Youva aims to not just provide stationery but to create and spread moments of happiness. This partnership offers kids exciting new ways to interact with their adored characters, enhancing the stationery experience with the charm and humor of ‘Oggy and the Cockroaches.’” Fans of the animated series can look forward to a delightful array of stationery products featuring their beloved characters, bringing a touch of fun and laughter to everyday tasks. With this strategic partnership, Youva and ‘Oggy and the Cockroaches’ are set to create a lasting impression on stationery enthusiasts and fans alike, promising a world where creativity meets entertainment.