Re Sustainability partners with 92.7 BIG FM kick-starts 15th edition of Re BIG Green Ganesha
Hyderabad, Aug 26 (Representative) Re Sustainability (formerly known as Ramky Enviro Engineers) partners with 92.7 BIG FM for the 15th edition of the award-winning Green Ganesha initiative, to provide eco-friendly Ganeshas lending the country folks an eco-friendly alternative to celebrate the auspicious festival. Close to 15000 Ganesha idols made of eco-friendly materials are distributed across 5 cities every year, the company said in a release here. Re Sustainability, the leading environmental management company, inching one step closer to their Sustainable Development Goals (SDGs), will hand out and promote the usage of eco-friendly Ganesh idols across various Gated Communities in tier 1 cities including Hyderabad, Mumbai, Bangalore, Kolkata and Chennai.
These clay Ganesha idols are enclosed in a coconut pit containing seeds that biodegrade. While the receivers can perform the #nimarjan at home, in a flower pot, giving birth to a new life, a new plant. The company will have a canter going around the town from August 25 to 31. This program is well in line with one of the brand’s most essential pillars, #sustainability. The annual program will accelerate engaging games on radio amplified through on-air and digital channels. Mr. Shantaraju, Chairman, Re Sustainability, said, “This initiative is aligned to the core of our business model — environment protection and the ESG mandate. The company will continue to develop environment-friendly alternatives, accelerating the wheels of circular economy. Mr. Goutham Reddy, Managing Director of Re Sustainability, said, Re BIG Green Ganesha as a program is specifically designed to help curb water pollution. We look forward to celebrations with our ‘Green Heroes’ while we move a step towards sustainability & eco-friendly methods of living & celebrating.
Mr. Masood Mallick, CEO, Re Sustainability, said, “It is a priority to help educate and empower every citizen of the country with the concept of sustainable living, however, this year, we are back with our flagship campaign for Ganesh Chaturthi, aiming to promote sustainable celebrations across the country. Supporting the Swacch Bharat Abhiyan, we wish to keep the cities clean and maintain their green decorum through the many initiatives being taken by companies and the Government to spread awareness towards environment indemnities.” RJ Shekhar Basha, 92.7 Big FM speaking during the inauguration said “We are really glad and happy to welcome the15th Big Green Ganesha. To make people participate in this we collect old newspapers as Ganesh Donations which are then converted into pulp and then into a huge Ganesh idol. I am very glad to see that this year even the famous Khairatabad Ganesh has also gone eco-friendly taking us as an inspiration. This year we will be distributing 1000’s of Seed Ganesha idols to the public in Hyderabad, the RJ added.