Mumbai, Aug 19 (Agency) Empire Spices and Foods Ltd (ESFL), popular for its flagship brand Ram Bandhu, on Thursday announced that they have roped in Bollywood superstar actress Madhuri Dixit-Nene as their brand ambassador for their pickle and papad product range to promote its products across offline and online mediums. The latest campaign, ‘Aapka Taste Partner’, encapsulates the wide-range of pickle and papad variants to win a coveted space in the target consumer’s mind in a very simple and effective manner.
Speaking about her association with Ram Bandhu brand, the ever-smiling beauty queen said, “I am excited to be a part of a campaign by such a respected and loved brand like Ram Bandhu.” Her association with the campaign ‘Aapka Taste Partner’ reminded her of her childhood days when eating pickles and papads were an experience in itself, Madhuri added. The association with the actress comes at a time when the company is on a mission to expand its business and is reaching out to new markets used in daily household consumption by the masses like pickles, papads, spices, ketchup, sauces, pastes and chutneys.