New Delhi, Nov 23 (FN Agency) D2C baby products brand ‘R for Rabbit’ has announced its collaboration with ‘Drishyam 2’ actress Shriya Saran to promote their newly launched ‘Pure & Beyond’ baby care range. The brand launched its ad campaign with Shriya to highlight the importance of safety and purity when parents choosing the baby care products. The struggle to give safe and quality products to your babies is a concern for every new parent. To ease these sceptical thoughts, ‘R for Rabbit’ baby products brand encompasses a new campaign titled #ChoosePurity backed by science’.On-boarding Shriya, a mother of a two-year-old daughter, shares her apprehension about trying something new on her baby’s skin. However, her experience of using R for Rabbit’s Pure and Beyond baby care range has been extremely satisfactory and she is happy to give her baby the purest products to ensure healthy development of her baby.
The company has always been loved by parents for its safe, comfortable and innovative products.Shriya said, “As a mother I love R for Rabbit”. The brand launched Pure & Beyond baby care products with a core philosophy of “Purity of Nature, Backed by Science”, developed products by naturally sourcing plant-based ingredients to ensure purity. They are also backed by numerous tests and extensive research to ensure the baby’s safety, the campaign signifies the importance of pure ingredients and how baby care products can play a vital role in healthy growth of baby.”Kunal Popat, Founder, ‘R for Rabbit’, said, “R for Rabbit is known for developing innovative, quality and safe products for babies and kids. We truly envision meeting our end consumers’ needs by giving them high quality products.
Driving our brand values to every new parent, our new campaign ‘Choose purity’aptly signifies our loyalty to consumers. We believe that Shriya Saran, one of the leading Indian actresses and a wonderful mother, resonates beautifully with our newly launched Pure & Beyond range.” “We take huge pride in announcing our collaboration with her, as this journey will significantly strengthen our brand messaging across India. The campaign is well-versed in upgrading the brand identity of R for Rabbit. With this, we inspire the new-age parents to choose only safe and quality baby care products,” he added. R for Rabbit’s newly launched Pure & beyond range includes bathing care and skin care products having baby soap, body wash, shampoo, powder, cream, lotion and baby oils developed using handpicked plant-based ingredients such as Oatmeal & Lavender as base ingredients. The Pure & Beyond Range ensures a balanced pH value of 5.5 and is free from harmful chemicals and toxins like paraben, silicone, phthalate and petroleum for utmost baby safety.