New Delhi, July 21 (Representative) PVR Inox, the largest and the most premium cinema exhibitor in India, here on Thursday announced the opening of its 12-screen Superplex featuring the first ICE theatres format in South India. The new property sets a new benchmark in entertainment in the city with multiple cinema formats, including LUXE, 4DX, P(XL) and ICE, PVR Inox Limited Managing Director Ajay Bijli told reporters. The new cinema will augment PVR Inox’s foothold in Bengaluru with 158 screens in 25 cinemas, and Karnataka with 201 screens in 35 cinemas, he said. The company consolidated its presence in South India to a total of 542 screens in 96 properties, he added. Strategically located in the heart of South Bengaluru, the property has a seating capacity of 2,192 audiences, Bijli said. It houses the multi-sensory 4DX format, premium large screen format P(XL) with laser, ICE IMMERSIVE format, three auditoriums of PVR Inox’s luxury format, LUXE along with 6 auditoriums with last row recliners, he said. The cinema is equipped with the best-in-class theatrical solutions with SP4K Laser projectors, advanced Dolby Atmos audio and RealD 3D screens, Bijli said. For the convenience of customers, there are Self Ticketing Kiosks at the mall food court and Lulu Hypermarket, he said. Superplex with 10 screens or more offers a range of formats and experiences under one roof located in mega malls with large floor areas in big cities, Bijli said.
Bijli said South is an extremely important market for the company as part of its growth strategy and expanding in the region holds a lot of significance for it due to the immense passion for movies going audiences. “We are confident that this new cinema will become the must-visit out-of-home cinema destination for the people of South Bengaluru,” he said. The Superplex is an epitome of luxury with curated wall and ceiling hung artworks of legendary actors and actresses with the use of text and screens creating a dynamic environment that raises the foyer to a cinematic gallery. Adding to the aesthetics is the curvilinear style concessionaire counter accentuated by multi-level digital screen bulkhead making it a focal point of attraction. Use of sophisticated finishes of blue, black and gold metal create an opulent environment. PVR Inox Executive Director Sanjeev Kumar Bijli said the Superplex is bringing a change in the city’s entertainment landscape with futuristic cinema concepts and bespoke hospitality and promises to be the preferred cinema for cinephiles. The slate of films scheduled for release this year looks promising and would surely raise the expectation of viewers to watch their favourite movie on the big screen, he said. “We look forward to welcoming those who want to experience watching movies in a wide choice of formats complemented by delectable F&B offerings,” Sanjeev Kumar Bijli said.