New Delhi, Jun 22 (Agency) On the occasion of World Music Day, &pictures on Tuesday unveiled its new brand song- ‘On Nahi, Full On Hai’. The song carries &pictures’ brand proposition of ‘On Nahi, Full On’ forward and intends to ignite the aspirational spark among the young people. Composed by Chirantan Bhatt of ‘Kesari’ and ‘Mission Istanbul’ fame, the groovy song aims to uplift people’s spirits.
“We wanted the track to be youthful & spirited to resonate with the brand ethos “On Nahi Full on”. We absolutely love what Chirantan Bhatt has created for the channel, and we are looking forward to sharing this Full On track with you,” said Zee Music Chief Business Officer Anurag Bedi.