New Delhi, July 4 (Agency) The highly anticipated MTV Original Series, ‘Primetime with the Murthys – Not Your Average Family’, is set to premiere on Wednesday, exclusively on JioCinema Premium. This contemporary family fiction show, available in English, Hindi, and Tamil, promises a nuanced exploration of the complexities faced by modern Indian youth. Directed by Arvind Sastry, the youngest filmmaker to win the Karnataka State Film Award for Best Original Screenplay, the series dives deep into the dynamics, aspirations, and influences of the evolving Indian family. “I am thrilled to bring ‘Primetime with the Murthys’ to audiences worldwide,” Sastry stated. “This show is not just entertaining; it’s a mirror reflecting the evolving Indian family – its dynamics, aspirations, and influences. I’m sure Gen Z and their families will connect with the interconnected themes and find them relatable.” ‘Primetime with the Murthys’ introduces viewers to the Murthy family: Sushma Murthy (Sukhita Aiyar), Manohar Murthy (Preetam Koilpillai), Nisha Murthy (Sanjana Doss), and Shiv Murthy (Amrith Jayan).
Through six episodes, the series addresses themes such as online bullying, social media addiction, peer pressure, influencer culture, loneliness, drugs, suicide, and the exploration of bicurious identities. Set against the backdrop of an urban South Indian family, the show is filmed entirely in Bengaluru, capturing the essence of modern urban life with a talented local cast and crew. The series aims to provide a relatable and thought-provoking viewing experience for both Gen Z and their families, offering a chance to reflect on the wear and tear of urban life. The slice-of-life narrative invites viewers to pause their material chase and contemplate the deeper aspects of their daily existence. MTV, a globally renowned youth brand, continues to be a cultural home for Gen-Z, music fans, and artists. Engaging over 50 million young audiences across various social media platforms, MTV remains one of the most influential youth brands in India, with a repertoire that includes flagship properties like Roadies, Splitsvilla, Hustle, Unplugged, and Supermodel of the Year. Through initiatives like MTV Memory Karaoke, MTV Cancel Covid, and MTV Trash Talk, the brand drives positive change among the youth. For more information about MTV in India, visit [MTV India].