New Delhi, June 28 (Representative) Fujifilm India, a leading imaging technology company, announced the onboarding of film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for their INSTAX business in India. As per the statement, the announcement was made by the company to celebrate its 25th anniversary of introducing Fujifilm to India in 2012 with Analogue Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative INSTAX Pal digital camera. “Riding on its success, INSTAX has expanded its retail footprint from 1,500 to 2,500 stores, resulting in an annual growth rate exceeding 50 percent,” it said. Sharing her excitement, actress and brand ambassador Kriti Sanon said, “I am excited to join the INSTAX family and share this unique experience with others. I’ve cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones.” On the occasion, Actor and Brand Ambassador, Kartik Aaryan said, “I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoots and vacations.”
INSTAX offers cutting-edge products for creating instant memories, seamlessly blending innovation with nostalgia. Analogue instant cameras capture spontaneous photographs, while hybrid models like the Mini Evo feature versatile film and filter effects for enhanced creativity. Managing Director of FUJIFILM India, Mr. Koji Wada, stated, “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the INSTAX family. “Their energy and enthusiasm perfectly align with our Group Philosophy of “Giving Our World More Smiles,” he added. As influential youth icons, they embody the creativity and joy INSTAX stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even more smiles to our customers across India.” Fujifilm recently launched their group purpose, “Giving Our World More Smiles,” and this new collaboration with Kriti Sanon and Kartik Aaryan exemplifies their commitment to spreading joy and creativity through their products.