Hyderabad, Nov 7 (Agency) Telugu streaming OTT platform, a household name for Telugu entertainment in the digital space, Aha 2.0, the upgraded App, was launched by Icon Staar Allu Arjun, at a grand event held at HICC-Novotel here on Wednesday, promising superior product experience, top class web series and blockbuster movies ahead. Aha 2.0 doubles the joy for audiences with an upgraded version of the product that comes with a faster, smarter, smoother interface in addition to providing a wide range of features for the user, a release said here . Besides offering customised recommendations, aha 2.0 comes with a smart player, 5.1 Dolby Digital experience, the facility of linking the television with the app besides parental control and seamless payment options.
Hosted by actress Lakshmi Manchu and RJ Hemanth, the aha 2.0 event was a complete entertainment package for the audiences that thronged in large numbers at the venue. The event shed light on the many frontiers that the platform managed to conquer in just over 20 months since its inception in 2020, garnering over 13 million app downloads, 1.5 million subscriptions, 6 million monthly active users and 46 million visitors in more than 190 countries across the globe. aha also lived upto its promise of ensuring a release every Friday throughout the year and is all set to continue the trend for 2022 as well. Audiences got to experience glimpses of the exciting originals to release soon on aha – Nandamuri Balakrishna’s first-ever talk show Unstoppable with NBK and Maruthi’s 3 Roses starring Eesha Rebba, Poorna and Payal Rajput. aha will also premiere several hugely anticipated Telugu films shortly, including the recent blockbuster Most Eligible Bachelor, starring Akhil Akkineni and Pooja Hegde. Another exciting announcement at the event was the unveiling of ‘ Telugu Idol’, first time that globally renowned show American idol is coming to South of India.
Telugu Idol will give a voice to several budding, up-and-coming singers who deserve a showcase on the bigger stage and provide them with a platform to excel. Besides, the first edition of aha 100% Entertainment awards was presented to actors Satyadev, Suhas, Chandini Chowdary, Tina Shilparaj, Santosh Shobhan and Anasuya Bharadwaj, for their befitting performances across films and web shows namely Colour Photo, Locked, The Baker and The Beauty and Thank You Brother. Colour Photo was named the best film on aha at the event and Kudi Yedamaithe as the best web series. Speaking on the occasion, Allu Arjun said My father, Allu Aravind, the founder of aha, has left no stone unturned to build the platform from scratch with a young team with great energy. I credit the contributions of our promoter Ram Jupally, producer Dil Raju, Vijay Devarakonda, director Vamshi Paidipally, CEO Ajit Thakur, backed by the solid team of aha and they’re the reason for aha to have come so far. aha 2.0 is the result of relentless efforts of my brother Allu Venkatesh and team at aha. The upgraded app will allow users to navigate easily without any hassles, the Icon Staar added. Now, we are inching closer to the 2-million subscription mark, which could have been possible only with the love of Telugu audiences for our content.aha 2.0 will pave the way for superior content, with the finest web series, originals and high profile Telugu feature films on the platform,” Allu Aravind, the promoter of aha, shared.