Mumbai, Nov 30 (Agency) Unlu, one of India’s leading celebrity engagement platforms has partnered with the world-famous Bollywood singer, songwriter and music composer, Guru Randhawa. He would soon be available on the platform for fans and brands to engage with in a very unique and personal format. The partnership has been forged to help Guru get closer to his fans using technology at a time when personal interactions have been halted. The app will enable fans to get personalized video messages from Guru for their loved ones for any special occasion that will create memories that would last them a lifetime.
The platform aims to build brand prominence and establish deeper consumer connect by bridging the gap between celebs and users by bringing over 500+ stars like Guru Randhawa through brand endorsement campaigns all the way through their app. These endorsements will help in the brand’s architecture and marketing efforts and will help small businesses or start-ups to turn into a brand overnight by building trust and relationship amongst their user bases. Speaking on the exclusive partnership, adds Guru Randhawa, – “As an artist, I am very happy to be associating with a platform like UNLU. Fans are what makes us stars and we always feel that we are not doing enough to connect with them. Unlu is helping me reach out to so many of those who love me ardently and I look forward to making their day a little more special. I think UNLU is a wonderful all-in- one platform where celebrities can meet and engage with their fans up close”. Also adds Vipul Agrawal, Founder, UNLU – “We are elated to have Guru on the UNLU platform. He is one of the most sought-after musicians in the country and we feel his presence will really make a huge difference to our users. He is an international artist, and we are already seeing multiple booking requests from across the globe to interact with him. We have created UNLU as a platform that will help fans achieve their desired line of communication with their favourite celebrity from within the comforts of their home and today, we are seeing so many great examples in people who we have helped interact with their idols.”