Hyderabad, Sep 30 (Representative) India’s one of the leading retail jewellery brands, Tanishq, has launched its festive collection “Utsaah”. The Utsaah collection features reimagined silhouettes with fresh styling and impeccable contemporary treatment with emphasis on modernizing traditional motifs in geometric forms. The bold and edgy collection boasts of the use of numerous Karigari techniques like Modern Filigree, Stamp and wire work, Enamel, Jaali over stone, Tikli, Rawa and ball work to name a few. Celebrating the glint of gold, the assortment showcases varied textures and weave of patterns, a company release here said on Thursday.
Speaking on the launch of the festive collection, Ms. Revathi Kant, Chief Design Officer, Titan Company Limited, said, “ Our latest Diwali edit- Utsaah has been designed keeping in mind the ‘Wearability’ aspect that has emerged as a key jewellery trend for this festive season. Utsaah is a beautiful medley of intricate traditional motifs reinvented in minimalistic contemporary silhouettes and the design story is inspired by the idea of contemporizing the classical and traditional jewellery designs to present them in new avatars.
What makes Utsaah special is that there’s also a fusion of techniques with modern motifs and the use of layering gives it an expansive look. The intelligent use of design and karigari techniques have helped us achieve an absolute delight both in terms of affordability and aesthetics. We hope our latest festive collection will add a little bit of sparkle to your celebrations.” The price range for products under Utsaah collection starts at Rs. 35,000 onwards, the release added.