Hyderabad, Jan 16 (FN Agency) In order to enhance awareness and increase adoption of helmets as essential companions for millions of riding enthusiasts in India, Royal Enfield has partnered with Helmets For India, a not-for-profit, creative initiative aimed at bringing about a positive change in the mass perception of wearing a helmet and improving road safety in India. The collaboration will also allow Royal Enfield to deepen its commitment towards its social mission of Responsible Travel, and in general encourage adoption of safe riding gear for riders, especially helmets, the company said in a release here on Thursday. Conceived in 2018, Helmets For India is an initiative started by Niels-Peter Jensen, a German film-maker and former world champion mountain bike racer, who, during his first visit to India was profoundly affected by a road mishap involving a young two-wheeler rider.
Feeling compelled to take charge and influence change, Niels initiated Helmets For India with the motto ‘Safe ride for everyone, everywhere!’ Helmets For India has since used self-expression and art as a means to unite the global motorcycle community and raise awareness for the cause of educating millions on the need to wear a helmet. Speaking about this collaboration, B. Govindarajan, Executive Director, Royal Enfield, said awareness towards road safety, ensuring the adoption of the right kind of riding gear, and most importantly, helmet safety have been key pillars of this objective. Helmets For India is a unique initiative inspiring riders by positioning and showcasing helmets as an extension of their personality in addition to being a critical safety gear. To kick start this collaboration, Helmets For India and Royal Enfield have put together a unique global artists collective initiative wherein world-renowned artists will create unique and evocative expressions on helmets which will then be auctioned to raise funds for the cause of helmet safety. Over 25 global artists’, including Jet Bailey, Ron Miller, Sankskar Sawant and Francesco Colombo’s helmet graffiti designs will be unveiled across Royal Enfield’s social media channels as well as the Helmets For India website.