Bhubaneswar, Dec 10 (FN Agency) Odisha Governor Prof. Ganeshi Lal on Friday called upon the Corporate sector to come forward to promote the state’s handloom product which is as old as ancient ages and is inspired and driven by nature. Speaking at the Fashion show organized by World Trade Centre (WTC) Bhubaneswar, Ganeshi Lal said Handloom which is the pride of Odisha is reflected in the state’s tradition, lifestyle, livelihood and character. He said planning should have been done at different stages to further strengthen this and to promote Odisha’s handloom products at international level.. Kala Bhoomi in Bhubaneswar acquired a lively affair when models walked the ramp showcasing a dazzling range of attires made by local weavers.
As part of a Fashion show organized by World Trade Centre (WTC) Bhubaneswar, models wearing weave clothes not only look beautiful but also look elegant and stunning. Different sections of society walk the ramp and for the cause. Prof. Lal had proposed to use handloom made clothes in University convocation programs instead of foreign designed clothes.Many universities have accepted that proposal. Kalahandi University came forward to make ethnic product.” WTC, Bhubaneswar Assistant Director Nimeshika Natarajan said that the World Trade Center Bhubaneswar wanted to promote Odisha handloom and sustainable fashion and to take the products of Odisha handloom to international markets.
Principal Secretary, Handloom, Textile and Handicraft Dr Arabinda Padhi, Professor of National Institute of Fashion Technology Prof. B B Jena and Director General of Entrepreneurship Development Institute of India, Ahmedabad Dr. Sunil Sukla also spoke on the occasion. Nine weavers of the state-Praffula Meher, Sushila Meher, Ramprasad Meher, Babita Meher, Sukanti Meher, Malika Bewa, Jagjiban Chand, Pramod Kumar Sur and Prassana Kumar Guin were felicitated for their exemplary contribution. An exhibition was inaugurated by Kabisuryanagar MLA Mrs Latika Pradhan. A Interactive session with weavers community also organised where Advisor of WTC Bhubaneswar Women Forum Dr Rina Routray, Deputy Director of Textile Madhusmita Das, National Award winner Sukanti Meher and Marketing Manager of Boyanika, Artharanjan Mohapatra participated and discussed about various challenges and opportunities for weavers.