Ford launches flagship hatchback Figo

Mumbai, Jul 22 (FN Bureau) Ford India on Thursday introduced two automatic variants of its flagship hatchback Figo. Available in Titanium and Titanium+ trims at an introductory price of Rs 7.75 lakhs and Rs 8.20 lakhs respectively, the new Figo AT offers segment-best six-speed, torque converter automatic transmission that is paired to Bharat Stage 6 compliant three-cylinder 1.2L petrol engine. The new variants, with a greater value for money, continue to be a performance leader in the compact car segment, delivering 96PS of power and 119 Nm of peak torque.

“Ford is committed to serving customers in India and is proud to introduce the world-class automatic technology for customers in the mass-market segment,” said Vinay Raina, executive director for Marketing, Sales & Service at Ford India. “With a proven legacy of outstanding performance, unmatched safety, superior technology and segment-best connectivity, we are confident that new Figo AT will be an automatic choice for several new buyers who don’t believe in look-alike automatics like AMT.” The Ford Figo AT offers a perfect combination of performance, refinement and drivability with the new Sport Mode and Select Shift features on the six-speed automatic transmission. In the Sport Mode, the transmission will select the optimum gear with shifts taking place faster for more responsive driving, delivering the best performance. While the SelectShift feature will enable the driver to change gears manually using a toggle switch on the gearshift lever.

Figo AT offers rain-sensing wipers, electrochromic IRVM for greater convenience 7” capacitive touchscreen infotainment system for superior connectivity side & curtain airbags, standard dual front airbags, traction control system, electronic stability control and hill launch assist among other features as superior safety Available in five exciting colours including Diamond White, Ruby Red, Moondust Silver, Smoke Grey and White Gold, the new Ford Figo will also be the only automatic hatchback to offer a globally renowned mobility and connectivity solution FordPassTM at no additional cost. Ford Figo AT will perform several vehicle operations – like starting, stopping, locking or unlocking a vehicle–remotely, via the FordPassTM app.

The Ford Figo has a benchmark in value of ownership with a 3-year or 100,000 KM standard warranty, longer service intervals of 10,000 KM, compared to 5,000 KM for most other competing models. Ford Figo owners spend as low as Rs1,313 for scheduled service in the first year while the 100,000-KM or 10-year service is surprisingly affordable at just Rs 4,097. Prioritizing the health and convenience of consumers during the ongoing pandemic, the company is accepting bookings for new Figo AT via a dedicated online portal, The online booking portal allows buyers to select, book and avail of doorstep delivery of their new Figo AT, from the comfort of their homes. Customers booking their Ford cars online will get real-time assistance from a booking partner, available six days a week from 0930 hrs to 1830 hrs.