New Delhi, Oct 7 (Representative) Continuing its upward trend, e-commerce retail sales is expected to clock US$ 11-14 billion during this festive season with projected growth of 32-68 per cent over US$ 8.3 billion in 2020. Omni-channel inventory management and e-commerce solution provider EasyEcom in a report on Thursday said that e-commerce sales during the festive season have been following a consistent upward trend for the last few years and this year will be no different. As per EasyEcom data, the total e-commerce festive sales stood at US$ 5 billion in 2019 while it was US$ 8.3 billion in 2020. Analysing the data for 2019 and 2020, the report has predicted the figures for 2021. ”Despite a multi-month lockdown, the growth has been persistent and we expect to see the e-commerce retail sales clock between $11-14 billion during this festive season.
Compared to last year, online sales during this festive season are likely to grow anywhere between 32-68 per cent,” the report said. As per the findings of the report, the total e-commerce sales for the year 2021 are estimated to clock anywhere in the range of US$ 67-84 billion, a significant increase from the total e-commerce sales of last calendar year (2020). The total e-commerce sales touched a mark of US$ 52.57 billion in 2020, a significant 30 per cent jump from the sales in 2019 that registered a total value of US$ 40.44 billion. In recent years, electronics has emerged as the leading e-commerce category with maximum gross merchandise value (GMV) share in total e-commerce sales for years 2019 and 2020.
This is followed by fashion and apparel, food and groceries, furniture and appliances with an ever-increasing user base from Tier 2 and Tier 3 cities. In 2021, electronics will remain the category champion followed by other major lifestyle segments. “We believe that e-commerce retail will continue to rise for the festive season of 2021, owing to the swiftly changing customer preferences and digital adoption by masses in the aftermath of a global pandemic,” Swati Jindal, Co-Founder at EasyEcom said.