Dr. Ashok Kumar Panda
Bhubaneswar, Aug 21
Amazon.in on Wednesday announced close to 25 percent YoY growth across Home, Kitchen, and Outdoors business in Odisha and Bhubaneswar, with approximately 15 percent growth in new customers that shopped on India’s most trusted online destination. There is growing demand for sports and sporting equipment in the region and Cricket continues to be a favourite sport among customers in Odisha, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said during an event here. He said after successful editions of the Home and Kitchen Xperience Arena in Lucknow, Chandigarh, Dehradun and Indore, Amazon.in received an overwhelming response to the daylong event in Bhubaneswar.
The event featured products across Furniture, Home Essentials, Kitchen & Appliances, Home Décor & Lighting, Sports & Fitness, Electric Vehicles, Auto Accessories, Outdoor & Gardening categories and much more. Odisha, he said is an important market and plays a significant role in driving Amazon.in’s growth adding that Amazon.in will continue to work with local stores and MSMEs across the state and country bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses. The Director, Home, Kitchen and Outdoors, Amazon India said, “At Amazon.in, customer satisfaction remains our top priority. Fueled by our vision of being ‘harmuskaan ki apnidukaan,’ we are excited to introduce Amazon.in’s Home and Kitchen Xperience Arena to the city of Bhubaneswar.
“We are overwhelmed with the trust that customers have shown towards Amazon.in for all shopping needs,” he said, adding that customers are becoming more environmentally conscious and this trend has led to a growth of more than 50 percent YoY across solar products, with solar panels growing by more than 2X YoY in Odisha. Additionally, catering to evolving customers’ needs, Amazon.in is currently live with 9 EV brands available in more than 10 cities of Odisha. Interestingly, Bhubaneswar sold at least one electric scooter every two days in July from renowned brands like Bajaj Chetak and Hero Vida. Srikanth said Bhubaneswar has experienced nearly 30 percent YoY growth in the large furniture category, with premium items such as sofa sets, mattresses and wardrobes showing substantial increases of 40 percent. TV units have witnessed stellar growth of 90 percent across the state, reflecting a rising demand for premium lifestyle products.
In Odisha, customers are increasingly upgrading their bathrooms as a demand for bathroom fittings which has witnessed 80 percent YoY growth and Air Purifiers have also shown a 50 percent growth in the State. Emerging categories like wall paints have grown by 120 percent in Odisha, reflecting customers growing interest in home aesthetics. Also, there has been a significant increase of 100 percent in demand for cleaning supplies, underscoring an enhanced focus on cleanliness and hygiene. Odisha saw an impressive growth across connected mobility devices, with dash cams and GPS trackers growing at 500 percent on a Year-to-Year basis, Srikanth added.