New Delhi, Jan 12 (Mayank Nigam) The Direct Selling Industry in India is experiencing rapid growth, emerging as a significant source of self-employment for a diverse demographic, including women, youth and individuals seeking supplemental income, the Secretary General of Confederation of All India Traders (CAIT) Praveen Khandelwal said on Thursday here. Currently boasting a turnover of about Rs 50 thousand crores, the sector directly engages over 1.25 crore individuals and indirectly generates employment for lakhs more. Addressing an event organised by CAIT in New Delhi, Khandelwal emphasised that direct selling is an integral vertical of the retail trade of India and therefore need more regulatory frameworks and policy support of the Government which will enable the sector to boost self-entrepreneurship to a great extent.
The sector looks forward to continued collaboration with the government to create an ecosystem that nurtures entrepreneurship, supports economic diversification, and fulfills the aspirations of a self-reliant India. Kandelwal further announced that to commemorate International Women’s Day on March 8, CAIT is set to organize a National Women Entrepreneurs Mega Conclave at the Indira Gandhi Indoor Stadium in New Delhi in close association with Direct Selling sector. More than 25 thousand women entrepreneurs including direct sellers from all over the country will attend the Conclave, he added.
Secretary Ministry of Consumer Affairs Rohit Kumar Singh said Direct Industry aligned with the visions of Prime Minister Narendra Modi, direct such as Atmanirbhar Bharat, Nari Shakti, Digital India, Skill India, Start-up India, and Make in India. Direct selling industry significantly impacts various sectors, making substantial contributions to agriculture, technology transfer, warehousing, postal and courier services, manufacturing, and logistics. Its far-reaching influence extends beyond the realm of commerce, positively influencing multiple facets of the economy, said Rajat Banerjee of Direct Selling Association. More than 200 self-entrepreneurs largely women belonging to Association of Direct Selling Entities of India (ADSEI) & Federation of Direct Selling Association (FDSA) attended the event beside prominent trade leaders of Delhi.