Mumbai, Aug 31 (Agency) Beverage brand Bored Beverages has raised over Rs 2.5 crore in a Seed Round led by Inflection Point Ventures, along with private investors Bhawana Bhatnagar, Founder, WeFounder Circle, Soumya Kant, Founder-Clovia, and from the Dot In Network. Prabhtej Singh Bhatia, Founder of Simba Beer, will be joining in the journey of building Bored Beverages as a strategic investor and mentor. The funds raised will be utilized towards the expansion of the team and scaling of sales and marketing operations and will also be used towards establishing a well-set distribution channel and building the brand in the market.
Bored Beverages is building a cross-category portfolio of alcoholic beverages for the Millennials and Gen-Z by bringing out newer brands with various flavors and different alcohol percentages, using various traditional and non-traditional ingredients. Mitesh Shah, Co-founder, Inflection Point Ventures, says: ”India as an alcohol consumption market has been steadily on a rise. The young population — Gen-Z, and Millennials – want to explore and expect unique combinations to be served. “We believe Bored Beverages has understood this need of the market and is ready to roll out a range of beverages, which suits the palates and makes the experience pleasant and worthy. Going forward, we expect alternate alcoholic beverages to be a fast-growing segment and Bored Beverage has the right concoction to serve unique drinks to its target customers.”