Kolkata, Dec 27 (FN Agency) Ashok Leyland, the flagship Company of the Hinduja Group and India’s leading commercial vehicle manufacturer, on Monday signed a Memorandum of Understanding (MoU) with Shriram Automall India Limited (SAMIL) to launch an exclusive hybrid ecosystem for its used commercial vehicle business. The phygital (physical+digital) platform will facilitate exchange and proper disposal and purchase of old commercial vehicles, according to a media statement.
With the entry into this segment, Ashok Leyland aims to streamline the used vehicle market by leveraging its digital ecosystem, its existing and potential channel partners for physical interactions in over 100 Automalls spread across the country, and other advanced technologies. Commenting on this business expansion, Sanjay Saraswat, Head – Medium and Heavy Commercial Vehicles, Ashok Leyland, said, “This initiative will help in the implementation of the Scrappage Policy at the grass-root level and help us move towards a greener future.”