Hyderabad, Apr 14 (FN Representative) Ujjivan Small Finance Bank (USFB), a wholly owned subsidiary of Ujjivan Financial Services Limited, on Wednesday announced its collaboration with fintech NIRA as part of its strategy to strengthen the digital footprint. Through this partnership, salaried customers can apply for a personal loan by using the NIRA app which is available in the play store, the bank said in a release.
NIRA, based at Bangalore that helps to fund the salaried class, starting at incomes as low as Rs 11,000 per month. This partnership will help USFB to on-board customers for personal loans. Commenting on the development, Mr Dheemant Thacker, Head – Digital Banking, Ujjivan Small Finance Bank said, collaboration with fintechs play a vital role in the financial ecosystem, specially to serve the mass market. Such partnerships will help us to reach out to our customers with better products and offerings with ease and convenience.
Ujjivan SFB has remained focussed on serving the unserved and underserved as far as banking and financial services are concerned. The Bank selects fintechs for partnership which identify and solve specific needs of this segment at large. NIRA CEO and Co-founder Rohit Sen said we have developed strong expertise in credit scoring and collecting from this group and in collaboration with banks such as Ujjivan, we can deliver the right product in a timely manner to this segment.