OPPO launches new OPPO A54 smartphone in India, starting price at INR 13,490

Hyderabad, Apr 19 (Representative) OPPO, the leading global smart device brand, on Monday announced the launch of the all new OPPO A54 smartphone in India, starting at INR 13,490. OPPO A54 is available starting April 20 in India and will come in three colors including Crystal Black, Starry Blue and Moonlight Gold. OPPO A54 will launch with 4GB RAM + 64GB ROM retailing for INR 13,490 ; 4GB RAM + 128GB ROM for INR 14,490; and 6GB RAM + 128GB ROM for INR 15,990. OPPO A54 will be available for purchase at Flipkart and Mainline Retail Outlets, the company said in a release.

A54 keeps up with you all day with a large 5,000mAh battery and 18W Fast Charging, and even enables you to enjoy your daily dose of entertainment with an Octa-Core Processor, ultra-large memory capacity of 128GB ROM, on a large 16.55cm Punch-Hole Display, the company said in a release. A54 offers a great mix of a stylish and contemporary design, which empowers the users to truly enjoy their lives, without hassle. With A54, you’ll also have enough storage and memory to make sure that you’ll enjoy your entertainment without the frustrations of an underperforming smartphone,” said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India. To keep you worry-free throughout your day, A54 notably features a long-lasting battery life with 5000mAh of capacity. This will last you up to 2.2 days on a single charge or give you 19.9 hours of YouTube video playback. A54 which embedded safety features , offers battery overcharge and over-discharge protections; short circuit and over current protection; and a series of charging protection designs to protect users’ charging safety, the company claimed.

After a full two days, when you finally need to charge your phone, A54’s 18W Fast Charge gets you right back on your feet to fully charge your phone in only 2 hours and 23 minutes while if you are looking for a quick charge, ten minutes will get you as much as a 13 per cent charge, so you will not miss out on important tasks. With an ultra-large memory capacity of up to 4GB/6GB RAM and 128GB ROM, A54 will not be a cause for interruption. OPPO A54 users will have three unique colors — Crystal Black, Starry Blue and Moonlight Gold. Besides Face Recognition and Side Fingerprint Unlock technology, the smartphone has three cameras which are laid out in a simple yet premium matrix layout. The Rear Cameras itself feature a 13MP Main Camera, 2MP Macro Camera for close range shots, and 2MP Bokeh for brilliant bokeh shots that blur the background and highlight the subject of the photo. The 16MP Front camera that makes selfies, is also supported with features like Bokeh Mode and AI Beautification.

A54 also supports filming videos including SLO-MO at 720P at 90FPS with the rear camera, and up to 10 video Filters including Original, Gentle, Noon, Subtle and more. Customers can avail of a flat Rs 1000 instant discount on HDFC Bank cards and Credit Card EMI transactions, complete mobile protection for Rs 1, up to 70 per cent buy back @ Re. 1, no cost EMI up to 9 months. Apart from these, existing OPPO Customers can also upgrade their OPPO phone and get Rs 1000 additional exchange discount. OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication networks. Aimed at elevating global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad.