Kalyan Jewellers launches new campaign on wedding season latest brand Muhurat

Hyderabad, Apr 18 (Agency) Kalyan Jewellers, one of India’s largest and most preferred jewellery brands, on Saturday announced the launch of a new campaign highlighting it’s wedding jewellery brand Muhurat. The new ad features global brand ambassador Katrina Kaif, national brand ambassadors Amitabh Bachchan and Jaya Bachchan along with regional brand ambassador Prabhu Ganesan, the company said in a release. Talking about the latest Muhurat campaign Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said that our specially curated and newly revamped Muhurat wedding collection features exclusive designs inspired by regional trends, and are designed and skillfully crafted by local artisans.

Regional brand ambassadors such as Manju Warrier, Shivraj Kumar, Prabhu Ganesan and Akkineni Nagarjuna are part of the region-specific renditions of the same campaign. The Tamil, Telugu and Kannada version of the ad features actress Regina Cassandra and Nidhhi Agerwal while the Malayalam ad features Reba Monica John in the avatar of a Malayali bride. This ad will be amplified across television, social media and digital properties of the brand. The campaign film was released by national brand ambassador Amitabh Bachchan on his Instagram page today.